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Raft, an AI powered shipping logistics company, came to us with the goal of creating a brand that conveyed the vertiginous feeling created by the scale of transportation vehicles like cargo planes and ships. Referencing golden age travel illustration and employing motion throughout we created a dynamic site experience.

Creative Director
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As creative director I oversaw the complete rebrand and site execution of Raft, from initial strategic work to illustration commission and site build. Through strategic design choices like scale and forced perspective, we demonstrated how Raft gives users a clear view of complex operations, making it easier to move massive cargo around the world. We paired data infographics with custom illustrations to distinguish Raft as a bold and creative problem solver in its category.

Joe Baglow, Toni Clark