HENRY ROSE
Henry Rose, one of the first perfumers working strictly in organic ingredients came to us to launch their first line of fragrances. We set out to create a site experience that brought to life the sensorial journey of parfums. We created individual visual worlds for each fragrance, with the goal of capturing its essence.
INFO
Michelle Pfeiffer was determined to create the first fully transparent fine fragrance line, setting a new standard for the industry. At Red Antler we partnered with her to develop Henry Rose, a brand that measured up to her mission in a way that felt open and responsible without losing the sensual appeal of fragrance. At every possible touchpoint, including the bottle form itself, we balanced honesty with intrigue, creating a raw brand experience that embraced contrast and tension. The digital experience was tailored around the idea of sensorial discovery, using moody imagery to create unique tonal worlds for the brand. The identity itself was stripped back and bare, mirroring the mission of the brand itself.